A Platform Metacompany responsible for facebook, surprised its employees this Thursday (8) by giving them a glimpse of the AI ​​tools the company is developing. Among the innovations featured are bots such as ChatGPT planned for Messenger and WhatsApp, capable of chatting using different identities.

In addition, company executives demonstrated at the meeting a device that will come to Instagram and will be able to modify user photos using text commands. Another novelty is a feature that allows you to create emoji stickers for messengers. This was announced by the representative of Meta.

This display provided the first concrete clues as to how the social media giant intends to make its own AI tools available to its 3.8 billion monthly users. These announcements come months after competitors such as Google and Microsoft launched a series of similar releases.

Falling behind, the Meta finally enters the AI ​​race

So far, Meta has not introduced any end-user-facing generative AI product. However, last month the company announced that it was working with a small group of advertisers to test tools that use AI to create background images and text options for advertising campaigns.

The company is also reorganizing its AI divisions and investing heavily in infrastructure after finding last year that it lacked the hardware and software capacity to meet the needs of its AI products.

During Thursday’s meeting, Meta CEO Mark Zuckerberg told employees that advances in generative AI over the past year have allowed the company to advance the technology.in each of our products“. With this announcement, Meta is making clear its commitment to offering users an increasingly personalized and interactive experience through artificial intelligence.

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Source: Reuters.

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