One of the most recurring issues since Elon Musk took over Twitter was how a well-known social network could change and improveincluding the expectations not only of users but even of entities such as the European Union itself.
Although the arrival of the mogul has been accompanied by the announcement of a much-needed news button, something the company specified was planned before the purchase, the truth is that Musk is already testing the opportunity to bring interesting add-ons such as more privacy, with end-to-end by encrypting direct messages.
However, Musk seems to have a much more ambitious goal in mind, is trying to turn your social network into the most popular online platform in the worldto increase its monthly Twitter users from 217 million at the end of 2021 to almost 600 million in 2025, to exceed 930 million users by 2028thus quadrupling the current numbers.
A goal that, after Musk’s own arrival at the top of this social network, could be further than ever. And it was the acquisition of Twitter by Elon Mask that provoked a large wave of negative reactions and even the abandonment of thousands of social network users. On the other hand, in line with the aim of ensuring a safer environment and avoiding some actions that promote hatred within Twitter, there has already been talk of measures such as mass deletion of ghost and robot accountsas well as the possibility of including some type identification requirement for setting up new accounts.
Although these are not the only measures currently on the table, it has also been proposed to change the Twitter model to start charging companies and public entities, as well as the advent of a new subscription model to experience Twitter pay without advertising. In fact, it is just one of many changes that seek to change the current business model of the social network, they want to increase Twitter revenue fivefold by 2028.
Finally, Musk himself shared his last interview with Fortune a few days ago, under the news that the company would focus on software engineering, design and security. So feet, that’s clear a lot of changes are going on on the social networkeven if only time will tell us whether they will come for better or for worse.
