South Korean manufacturer Samsung could fall short of the company’s own target for the number of smartphones sold this year.

Information taken from a report prepared by a local website. Sis Journalwho specializes in economics. According to the document, the number of units sold worldwide by 2023 could reach less than 250 million smartphones.

If this happens, then in the worst case, the sales volume may drop to 10% compared to the brand’s performance last year. In comparison, Samsung’s own target for 2023 is 270 million unitsbut it may change at the end of this beginning of the year.

What explains the result?

According to the original report, the main reason for the decline in Samsung sales is, in addition to the high target for the period, which is already beyond the peak COVID-19when electronics was more commercialized, the decline of the entire sector. However, this drop affected some intermediate models, a market that Samsung is very active in for lines such as the Galaxy F, as well as models Galaxy A.

The smartphone market fell 12% in the first quarter of 2023 and is expected to decline overall throughout the year, also driven by the global recession and high inflation, including in the US. Nevertheless, according to the latest data, the South Korean remains the world leader in the market.

Also, it’s worth noting that the year is just beginning and the values ​​are predictions based on the history and possible performance of new devices. In a few weeks, Samsung will unveil two new foldable smartphones, the Galaxy Z Fold 5 and Galaxy Z Flip 5, that could help turn the tide for the company.

Another device that can increase sales is Galaxy S23 FE, which has already begun internal testing, but is not expected to be released globally and has yet to be officially announced. In addition, the Galaxy S23 line remains in the catalog, with the Ultra version being particularly successful commercially. While the manufacturer has not commented on the report.

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