Few companies have demonstrated more control over guerrilla marketing than Nic., and the upcoming release of his long-awaited Nothing Phone (2) is a great example of that. Its CEO and founder Carl Pei, who was also the (founder) of OnePlus, has already demonstrated excellent knowledge of this market with the first of its major brands, and thanks to years of learning at OnePlus, he was able to manage Nothing’s communications. especially the art of getting everyone to talk about them with very little to a new level.

However, even the best communication campaign would be useless, unless we found a good product after it, and from what has been leaked about the Nothing Phone (2) so far, it seems that the brand’s second smartphone will live up to the expectations created so far. As always, when we talk about anecdotal information, we have to act with certain reservations, but everything indicates that we can expect a smartphone clearly aimed at the high end, compared to the predecessor Phone (1), which is more suitable for the middle range.

We hope, as we have told you on previous occasions, that the Nothing Phone (2) is built on a SoC Snapdragon 8+ Gen 1So not the latest generation, but the Qualcomm family aiming at the top of the range. In a statement offered by Pei himself, we can expect a whopping 80% performance improvement over the previous generation. And to feed this new beast, it seems that we will also see changes in its battery, which would jump from 4,500 milliamps in the phone (1) to 4,700 in this Nothing phone (2).

As for its design, last week we showed you two images (renders) of what is supposed to be the design of the new Nothing smartphone. As we already told you and you can check if you know the design of the phone (1), you will see that it is a very continuous linewhich is something that’s a bit surprising considering the leap in performance the company seems to be aiming for.

Be that as it may, the days of rumors are numbered, and that’s society has announced on its website the Nothing Phone (2) showcase, an event that will take place on Tuesday, July 11 at 17:00 and will be broadcast by the company over the Internet. The same page allows you to register so you can see it when the time comes, as well as configure reminders so you don’t miss the event.

In the invitation, presided over by the text “Come to the positive side”, we see outline of Nic’s Glyph LED surrounded by tentaclessomething that makes us wonder if this is a metaphor for something to come with Nothing Phone (2), or if it’s instead a new (and probably successful) ploy to talk about it all again.