Apple may face some legal hurdles when it launches the Vision Pro, a mixed reality (MR) headset in China that was unveiled by the company in early June. Because the Chinese manufacturer Huawei own in an Asian country registered trademark for using the name Vision Pro from May 2019.

The discovery was from the site My Driverswho also found on the website of the government agency that deals with these issues, a document with a company patent for “goods and services, LCD TVs, virtual reality devices for the head, devices via radio” and other resources – that is, as a possible name for an augmented headset, augmented, augmented or mixed reality.

Huawei’s naming rights in the country were only approved in 2021 and are valid until November 2031, meaning they won’t expire anytime soon. In addition, they can be extended by the company for a longer period.

In addition to Vision Pro, Huawei has registered other similar names in China under license line of sight. Until now, such an item has not been released, but companies are releasing it. “reservation” of brands in their countries of origin or in important markets, always well in advance so as not to lose the range to competitors.

And now?

At the moment, Apple has not officially commented on this case, but there is a possibility that Apple will have to rename device only in china, if you actually launch a product there, avoiding a Huawei lawsuit or paying royalties to a competitor. The case will be similar to the process the company is currently facing in Brazil, where Gradiente claims to own the rights to the “iPhone” name in the country even before the American giant’s smartphone arrived.

The Vision Pro will be released in 2024 for $3,500 (approximately R$17,000 in direct currency conversion) and there is still no word on the headset coming to Brazil. There are also rumors that Apple is already planning to release a cheaper version of the Vision Pro by the end of 2025.

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Via: Huawei Central Source: MyDrivers

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