As he reported 24 Channels The most popular product category on the site until 2016 in Rozetka computers And laptops. They were then replaced by more popular technologies today, including smartphones, televisions, and electronic devices.

Meanwhile, since the start of full-scale war in 2022, the greatest demand among all categories home stuff:

• dishes,
• household chemicals,
• furniture,
• lambs,
• lambs,
• home stuff,
• Alternative energy sources.

Since 2010, the three most popular product categories have been household appliances. However, last year it was replaced by products in the “Beauty and Health” category:

• cleaning products,
• make up,
• perfumery,
• medical devices,
• tools

“Tools and auto goods”, “Alcoholic beverages and products”, “Clothing, shoes and jewelry”, “Pet products” were also among the most popular categories of goods according to the specified years. In addition, the “Children’s products” category, which was ranked 3rd in 2021, but with the start of an all-out war, rose to the last place in the top ten. However, since last year, this category has been replaced by military and survival products (gas cylinders, burners, sleeping bags).

Eighteen years ago, we opened an online store for Ukrainians to be there whenever they need them. And today it is Ukraine’s largest online retailer with 11 million product variants in 4,000 categories purchased by more than 50% of Ukrainian Internet users.
– noted Vladyslav Chechotkin, co-founder of Rozetka.

Tpopular items at the outlet: seven leaders / Photo: Rozetka

Among the specific products in Rozetka, the most popular have been used for the longest. memory cards (2012-2015). Their places were occupied in 2016 power banksHolding this position until 2018.

Rating of the most popular products peaked in 2020-2021 in connection with the coronavirus pandemic wet wipes. In 2022-2023, the leadership at the top turned to powerbanks due to power cuts.

It became one of the most popular products of 2023. salt from the limited lot “Mits. Ukrainian stone”It was created as part of a joint venture of SE “Artemsil” and the state fundraising platform UNITED24: 465 hryvnia from the sale of each package went to the purchase of kamikaze drones for GUR.

Other prominent products in different years include cameras (2010), air gun cases (2011), diapers (2018) and pillows (2019).

The most popular products in the online store / Photo: Rozetka