Renowned smartphone and smart device maker Xiaomi announced today that it has entered into a strategic partnership with Japanese home appliance giant Panasonic. The announcement was made by Zhang Feng, partner, senior vice president and head of electronics department of Xiaomi Group, via a post on the popular Chinese social network Weibo.

Xiaomi e Panasonic: a strategic partnership that will change the home appliance market

According to Zhang Feng, the partnership is based on the combination of Xiaomi’s strong design and innovation capabilities with Panasonic’s excellent production capacity and quality. The two parties will cooperate to improve the reliability of products and parts, providing consumers with a healthy and comfortable living experience.

Zhang Feng praised the rapid production of Japan, which is famous all over the world for its efficiency and precision, and described Panasonic as a typical representative company of this model. He added that products made by Panasonic have always been synonymous with high quality and won the trust of global consumers. Under the Xiaomi Design + Panasonic Manufacturing model, the advantages of Chinese technology and high-quality Japanese production can be integrated to create competitive and satisfactory products and services.

The partnership came at a time when Xiaomi strengthened its presence in the home appliance market, especially during the 618 period, one of China’s main commercial festivals. Most of the time, the mains power grid in Xiaomi’s online sales championship demonstrates the success of Xiaomi’s strategy of diversifying its product portfolio beyond smartphones. In the future, Xiaomi plans to launch more intelligent and convenient devices designed by Xiaomi and Panasonic products to meet the needs of consumers in China and around the world.

According to a report by Research and Markets, the partnership could also open up new opportunities for the development of the global electrical appliances market, which should grow at a compound annual rate of 6% by 2026.