Actually, it all started with them. Home appliance store COMFY has changed its avatar using the colors of the rainbow on its Facebook page. His initiative was taken by other companies. In the material, we will talk about the support and importance of Pride Month. 24 Channels.

Support generates support

Netizens are split in opinion. Some expressed their gratitude to the network, while others actively criticized it. We note that COMFY is one of the companies running proactive social networks and It reacts internally to all the difficulties Ukraine is facing.

And participating in Pride month demonstrates that the company expresses its respect, supports diversity, and respects the freedom of each of us. Actually, he wrote this on his twitter.

COMFY supports diversity and respects everyone’s freedom. We believe that everyone has the right to accept their own nature. And today we see tolerance and inclusion as important values,
– says the article.

Comfortable post for Pride Month / Screenshot

Keep in mind that the company’s position wasn’t very well received on Facebook at first. True, many more positive reviews and words of thanks came in two days.

This is how Facebook responded to Honor Month support / Screenshot

What is Pride Month?

Pride Month is celebrated all over the world in June every year. Its purpose is to highlight diversity in society. Also emphasize the rights of every person to dignity, equality in self-definition in their lives. June was not chosen by chance. Riots broke out in New York on June 28, 1969. Law enforcement then raided one of the bars, sparking public defense of their rights among the LGBT community.

It did not go without a breast condition, so to speak. Yes, a screenshot of the correspondence was published on the network. It’s an extremely funny situation. Here is the dialogue:

• Did you see that? Now I will not buy anything from COMFY!, – says the store’s avatar.
• You have never bought anything from them before. You went to the radio market.
• Yes. But I’ve never bought from them before. And now I won’t be buying through PRINCIPLE!

Funny reaction to the location of the store / Screenshot

The company’s position was warmly received on Twitter. Netizens thanked him for supporting diversity. They also said that they will only go to this store for equipment now. And they already know exactly where to make their next purchase.

Netizens are grateful to the company for the position / screenshot

Netizens are grateful to the company for the position / screenshot

Netizens are grateful to the company for the position / screenshot

Netizens are grateful to the company for the position / screenshot

We note that other companies have also expressed their position and support.

Who else joined to support Pride Month?

Yes, Internet provider Damn also showed his respect and support by changing his avatar. It’s interesting that the network joked that they were going to switch to Kievstar because the Curse was “totally sunk”.

Curse powered Honor Bear / Screenshot

This must have surprised people when Kyivstar joined the support of pride month. The company wrote: “We believe that connection has no boundaries. It’s like love.”

In Kyivstar, they believe that bond and love has no limits / Screenshot

Vodafone also participated. Netizens joked that they would switch to Kyivstar. After that, the operator wrote: “Honestly, we’re a little tired of showing our love to our subscribers, yet we won’t be able to show it all because it’s unlimited, but whatever we recommend absolutely, it’s to leave us. We love you.” This was accompanied by an animation of a beating heart with rainbow colors.

Other operators supported by Vodafone / Screenshot

They also supported Pride Month at Good Day Pharmacy. On the website, the icon is also colored with the colors of the rainbow.

Good afternoon pharmacy changed the icon on the website / Screenshot

Every day there are more companies and brands that publicly support Pride Month.

Why is it important to support Pride Month?

It’s not just about changing avatars and cute posts with rainbow colors. It is also an indication that all Ukrainians are beautiful in their diversity. And now, in these extremely difficult times for us, Helping and supporting each other is important. Especially in the implementation of their rights and freedoms.

Note that the previous day, the Committee on Social Policy and the Protection of Veterans’ Rights supported this. Draft Law No. 9103 on registered partnerships. This is the fourth committee of the Verkhovna Rada to pass. We would like to remind you that this draft law aims to enable same-sex couples to form partnerships in which they can legally register their relationship.

Support for this bill is extremely important. Imagine a situation where you and your spouse or husband cannot be admitted to intensive care because you are not considered family to them according to the documents. Unfortunately, LGBTQ+ couples face this. And support for the draft law numbered 9103 allows equalization of their rights with other Ukrainians.