“productive artificial intelligence”, of which we see many examples, especially ChatGPT, or as it is known worldwide “general AI” It has caused a serious revolution, especially in the computer science world. Companies that have managed to integrate these artificial intelligence tools into their business processes; they were able to deliver work much faster than usual and increase their productivity. One of these companies is Webtures, one of the most rooted Turkish companies in digital consultancy.

Kaan Gülten, CEO of Webtures, said that employees will use these productive artificial intelligence tools. within the framework of specific guidelines and principles “Many of our employees use these services with permission from Webtures,” he said.

How does Webtures use productive AI tools like ChatGPT?

• encoding: Significant productivity gains can be seen in software development processes with the use of artificial intelligence tools.
• Customer interaction: Webtures uses generative artificial intelligence to provide more personalized services to its customers.
• Production of creative content: Artificial intelligence helps Webtures streamline its marketing and content creation processes and develop audience segments.
• Content Synthesis: Generative AI offers the opportunity to combine disparate data points and services in new and effective ways.
• Data Analysis and Processing: Generative AI’s ability to collect and analyze data helps develop more effective strategies.
• Digital Marketing Strategies: Generative AI gives Webtures an edge in predicting market trends and developing digital marketing strategies accordingly.

Of course, there is no detailed information about which artificial intelligence services Webtures uses and for what purposes, but employees make extensive use of advanced services in this area. tested and implemented we can say.

CEO Kaan Gülten also proposed a framework for understanding how leaders can apply productive AI safely, intelligently and effectively:

• IT infrastructure and infrastructure: “You need to think about where you keep your AI tools and data – in the cloud or on your own infrastructure?”
• Facts: “Are you going to use structured or unstructured data? Are you using your own data, original data, third-party data or a combination of these? How will you organize your data and what security measures should you take into account?”
• Choosing the right AI model: “Deciding which AI tools to use and why is an important part of the process.”
• UI and UX: “It is important that the user experience is simple and effective. You have to create an interface that everyone can use, regardless of age.”
• Change Management: “It is imperative to understand and manage how AI users are empowered, their questions are answered, and their business tasks are changed by AI.”

This framework encompasses a wide range of strategic steps, from IT infrastructure and data management to choosing the right artificial intelligence model, improving the user experience and managing change. Also these suggestions from dear Kaan Gülten, such as Webtures large and digitally oriented companies can help them integrate AI tools into their business processes and better understand their potential impact.

As the importance and scope of productive artificial intelligence expands in the business world, Webtures will appear to be one of the companies most adapting and leading this transformation in Turkey.