In an unexpected decision Google announced terminating your corporate domain registration with Google Domains. The company decided to sell its assets square, a popular website builder. This agreement covers the transfer of a significant amount of 10 million domains owned by Google customers to the Squarespace platform.

In a press release, Matt Madrigal, vice president and general manager of point of sale purchasing at Google, explained that the sale is aimed at “heighten our focus” This “ease the transition“customers when migrating to Squarespace. The agreement between the two companies includes guarantees that customers will receive the same renewal price within the next 12 months.

In addition, Squarespace has pledged to offer “incentives” to customers who choose to build websites on their platform. However, users of the service who, for convenience, keep their domains on Google while hosting them on other platforms will not receive additional benefits.

Another significant change concerns customers who plan to purchase a corporate domain by registering on the Google Workspace enterprise platform. In the future, they will need to get their domains through Squarespace. The agreement stipulates that Squarespace will be the sole provider of domains for Workspace customers for the next three years.

Google is undergoing a massive transformation

This decision by Google marks a major shift in its business model to focus on specific strategic areas. Squarespace, for its part, sees this acquisition as an opportunity to expand its customer base and strengthen its position in the domain registration market.

While some users may experience difficulties during the transition, both companies are committed to supporting and ensuring a smooth transition for Google Domains customers. Affected customers will be informed about the next steps and specific details of the migration process.

As Squarespace assumes responsibility for Google’s client domains, the company is expected to invest in improvements and additional features to meet user needs and requests. This deal will certainly impact the competition in the domain registration industry and customers should be aware of the changes coming in the coming months.

Google Domains is closing a chapter in its history as the go-to platform for quickly and cost-effectively acquiring corporate domains. Meanwhile, Squarespace is gearing up to take charge and bring new experiences to customers in its website building environment.

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Source: Google, Squarespace, Google, Squarespace

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