Microsoft, one of the largest in the gaming industry, recently announced its intention to buy Activision Blizzard, another giant in the gaming world. US Federal Trade Commission had entered into legal proceedings with

In one of the judgments in that case, the Silicon Valley giant is once discussed Farm village And Words with friends It was learned that the producer of popular mobile games like Zynga had considered buying Zynga but eventually gave up.

Why did Microsoft want to buy Zynga?

While Microsoft has a strong foothold in console and PC gaming with its Xbox and Windows platforms, it lags behind in mobile gaming. According to Xbox CEO Phil Spencer, Microsoft had a very small footprint in the mobile gaming industry and was looking to strengthen its position. He wanted to buy into a big factor in the mobile gaming space.

Zynga was also one of Microsoft’s potential targets, as it is one of the largest and most successful mobile game developers and publishers in the world. Founded in 2007, Zynga gained fame on Facebook for its social games such as FarmVille and Mafia Wars. It later acquired studios such as NaturalMotion and Gram Games and released popular games such as Words with Friends and CSR Racing. dominated the gaming industry for many years.

Zynga in 2021 Over 100 million monthly active users And With sales in excess of $1.9 billion had a strong portfolio of mobile games. The company also has a long history of working with Microsoft, as some of its games are available on Windows Phone and Windows 10 devices.

So why couldn’t Microsoft buy Zynga?

Despite Microsoft spending “a lot of time” on their deal to buy Zynga, the company ultimately decided not to move forward, Spencer said. Spencer will have a significant impact on Microsoft’s mobile gaming strategy”Something bigger than Zynga“They said they needed it.

While this information remains in the background, Activision Blizzard is also a huge publisher in the mobile game industry. In fact, it alone has over 250 million monthly active players. Owner of King Studio, maker of Candy Crush reason enough in itself.

Therefore, one of the reasons Microsoft wants to buy Activision Blizzard is also to get a piece of the big pie in the mobile gaming industry. Because Activision Blizzard too Call of Duty: Mobile and Diablo Immortal It also has other popular mobile games like

Basically, Microsoft will release Activision Blizzard in January 2022. $68.7 billion announced its intention to buy and wanted to sign the largest acquisition in the history of the gaming industry. However, the company faced the US Federal Trade Commission, which sought a court order blocking the deal on antitrust grounds.

As a result, Zynga was not bought by Microsoft, but found another buyer. In May 2022, Take-Two Interactive, the distributor of Grand Theft Auto and many other popular games, launched Zynga. will buy for $12.7 billion explained.