It’s not a good morning in Netflix’s offices. Their numbers are only declining with a particularly poor short-term outlook. And this is due to the fact that with the expansion of other platforms, which represent their direct competition, references that have been in Netflix so far, but which, for various reasons, are being transferred to other services, are also eliminated. This forced the company to invest heavily in its own production, which is becoming more important in the content catalog every day.

So much so that even though the company said two months ago that it did not plan to offer cheaper accounts than advertising, and as a way to increase revenue, it began testing a new shared account plan when the first quarter numbers and forecasts for the second, Netflix turned 180 degreeswith the fact that they studied it.

They raised it, yes, in the medium term, without haste, sometime in 2023 or 2024, something that meets the deadlines they usually make on Netflix, but not so much market conditions as yours, so competitive, where other services already offer this modality, and others plan to start offering this year. Taking things so slowly when everyone around you is moving so fast doesn’t seem like a particularly sensible policy.

Fortunately, the company seems to have realized the mistake and, as we can read in The New York Times, NEtflix could launch a new, cheaper ad-supported subscription plan by the end of this yearmore specifically, sometime in the last quarter of 2022. The information would come from an internal company document to which the authors of that information would have access.

And one paragraph from the internal Netflix document is particularly interesting: «“Every major streaming company except Apple has or has announced an ad-supported service,” the note said. “People want cheaper options for good reason.»What is striking, however, is that the service, which was the forerunner of streaming movies and series, Now you need to be inspired by what your competitors are doing decide what steps to take.

So it seems twoand this could slow down or at least substantially reduce the number of victims suffering from the service. Even so, his latest price increase, added to the growing persecution of shared accounts, is something that no doubt works against him.