According to Andemos, there were 617 motorcycles sold in 2022 and about 740,000 in 2021. This data shows that the motorcycle is positioned as one of the preferred vehicles for Colombians. As a result, users have new needs and requests; In response, UMA Group launches Pulsar Fest Series N.

Pulsar Fest Series N is a festival that will take place in Bogota (June 30 to July 2). The purpose of this event is to familiarize users with the new Pulsar N series, which will allow them to understand the principle of operation and technology.

Participants will receive specialized advice from experts, special discounts and a test drive, as well as visit various areas such as the workshop and pit lane, as well as take part in motorcycle and helmet raffles.

Over the past two years, according to RUNT and Andemos, more than 1,562,617 motorcycles have been sold, and by 2023, about 286,780 motorcycles have been sold. These figures show how Colombians have developed a passion and love for the motorcycle, seeing it not only as a nimble, profitable and practical means of transportation, but also as a working tool that mobilizes the economy of thousands of homes across the country.

This causes consumers to be more demanding and meticulous when buying one of these vehicles. Faced with these new needs, UMA Group is launching the Pulsar Fest Series N, an opportunity for all two-wheeler enthusiasts to get to know Pulsar brand’s new models, N250 and N160 in detail, allowing them to understand every aspect in which the motorcycle is innovative. , from its operation, performance and safety measures to technological advances, it’s all advised by the brand’s experts.

Pulsar Fest will take place in the capital of the country from June 30 to July 2 at the Jumbo de Hayuelos parking lot, located at Cra 86 #19A–50. These days visitors will have the opportunity to immerse themselves in the world of Pulsar and enjoy a unique experience.

This will be an event open to the public. Those wishing to participate can pre-register at the following link: form.jotform.com/231525281347656. Pre-registered people will take part in the drawing of a motorcycle and helmets according to the conditions. In addition, participants will receive individual advice from experts and specialists.

Events that will take place include exciting test drives of new Pulsar motorcycle models, a mechanic shop, pit lane, parts sales, food court, motorcycle delivery, live music and more. Another highlight of the festival will be the opportunity to take advantage of exclusive discounts on a wide selection of new products, spare parts and products.

“At the UMA Group, we reaffirm our responsibility to provide the best possible service, and this festival is a tangible demonstration of that commitment. We pride ourselves on being a company that listens to its users and provides them with an experience where they can get close to their dream bike, test it, learn about different recommendations and make the right decisions about what they expect, want and look like. for your ideal bike.” Esteban Zuluaga, Grupo UMA marketing manager said.

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