During WWDC 2023 apple introduced its new high-performance desktops and drew attention to the fact that the company’s catalog eventually became a problem for Mac Pro 2023. This is due to the fact that, despite the excellent characteristics of this model, it has competition from other products of the manufacturer, such as 16 inch macbook prowhich is a very powerful piece of hardware and has a number of other advantages of a laptop.

Mac Pro with market problems

As indicated 9to5Mac, the market for Apple’s most powerful desktop has always been quite small, and in most cases, few applications really justify such a high price for a model. This problem became even more evident with the launch Mac Studio 2023which can also rely on the same chipset M2 Ultra with 24 CPU cores and 76 Pro GPU cores.

Credits: Apple Disclosure

Of course, the Mac Pro still has some advantages, such as slots for PCI cards, but this positive aspect does not please the vast majority of consumers of the model. ABOUT edge claims to have reached out to some desktop pros and, surprisingly, a portion of this public is migrating or has already migrated to 16 inch macbook pro.

One of the people interviewed by the portal to find out about the interest in poppy pro It was Zach Passero, which deals with editing, animation and visual effects for films. In response, Passero claims to be a supporter of the company’s desktops, but after purchasing a 16-inch laptop with a chip M1 Max. and test work on it, the editor says, “There’s something about my experience with the M1 chip that makes me think, ‘I don’t know if I need a full Mac Pro.'”

Another source on the portal was the editor of the documentary Kevin Fordwho used a computer in Torre da Masa and moved to 16 inch macbook pro How M2 Max. A few weeks ago. Ford claims the laptop offers full editing at 4K and 6K resolutions with the ability to create visual effects with performance similar to your old PC, but with much more portability.

Credits: Apple Disclosure

ABOUT edge indicates that these editors are examples of users who switched to the company’s laptops with powerful chips. apple silicon. But in some cases, professional users may still need PCI ports poppy probut this is another model problem, the site indicates that the computer does not support GPU from MY GOD This nvidia.

Because of these problems, it can be seen that a limited market poppy pro becomes even smaller, and this can become a big problem for apple for years to come unless the line is eventually discontinued.

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Via: 9to5Mac Source: The Verge

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