Instagram Gradually positioned itself as one Social media The most important in the world. It’s a digital platform in which “InfluentialAnd the most famous companies They are trying more and more to increase their popularity.

However, as with most social networks, This platform has a clear “democratized” protocol in which everyone can reach a certain level of popularityEither sell more (in the case of a company) or just gain more and more followers in the case of an individual.

This way you can improve the user presence in the Instagram search

Now, popularity and popularity do not come by themselves on Instagram and the best way to create them is to better position yourself on a social network. The search section will help you with that.

Optimizing an individual / company’s work with their publications can help them appear more often in search of this platform, which translates to More knowledge of business or profile among customers.

Keywords in names

There are two types of names on Instagram in the same account: Your “real” name and your “username” that starts with @.

While the most obvious difference between the two names is that the second is the way another person can name it so that the user can easily find their account, the truth is that the difference between them is not great when it comes to search positioning. .

The only relevant thing in this case is that they both have a key word to choose from; Or terms that answer the question: What are users looking for on Instagram?

So if you have a flower business, ideally your “real” name and “customer” name should have the word “flowers‘ between them. For example, a name like “Flores Arana ‘and’ @ floresarana2022 ‘ It can be a good option and therefore appear more often in people who search for “flowers” on Instagram.

Related hashtags

Hashtags or numbers are also essential in this type of scenario, given that it is one of the tools that Instagram uses most to categorize topics on its platform.

Thus, by continuing the example of flowers, it would be better to place similar hashtags #Flowers or # pink flowers: However the former will have a greater search width; The second, more specific, may also work The post is not lost in the #flower sea.

In this case, the main thing Do not limit the number of hashtags posted (Though ten is a good number) and Switch between wide digits (With more results) and higher levels of some specifics.

It is better to make short or long descriptions

Finally, we must remember to use the descriptions (text that accompanies the publication) well, both in size and whether it is appropriate to use emojis in it.

According to a Quintly study, the following are ideal:

– that is between the profiles 1000 and 10 thousand followers Have descriptions of that Do not exceed 50 characters

– Before the accounts 1000 followers or less They must have Long texts (300 characters or more). Small accounts need to love not only the image or video, but also the message they want to display with that content.

Regarding the use of emojis, however, the number is volatile (Perfect for one or ten uses in publications)The only thing that is clear is that both people and Instagram do not like descriptions that do not have an “emoji” in the middle of the text.

For this reason, it is ideal Analyze how to insert at least one emoji into texts; Fans and users will definitely appreciate it.

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