Due to changes in the advertising platform, Google lays off employees nap, as reported by CNBC last Tuesday (27). The company is migrating Waze to Google’s advertising system, a move that will result in job losses in areas such as “sales, marketing, operations and analyticsfrom Waze, Chris Phillips, vice president and general manager of the Google Geo division, said in an email seen by the publication. Phillips’ email did not indicate the number of jobs that would be cut at Waze, which has more than 500 employees. , according to CNBC.

Waze confirmed the layoffs in a statement to The Verge. “Google remains deeply committed to building Waze’s unique brand, its beloved app, and its thriving community of volunteers and users.“Waze’s head of public relations, Caroline Bourdo, said in a statement.

“In order to make the experience for Waze advertisers more convenient and convenient in the long run, we have begun migrating the existing Waze advertising system to Google Ads technology. As part of this update, we have reduced the roles associated with Waze ad monetization and are offering mobility features and completion options to meet local requirements.“, he concluded.

Great integration between Google and Waze

The layoffs come just months after Google announced Waze would join the Geo team, a group that also includes products like Google Maps, Google Earth and Street View. According to The Wall Street Journal, at the time, Google had no layoff plans as part of this shift.

With this integration into the Google advertising system, Waze is expected to be able to offer advertisers a better advertising experience. However, the news of the layoffs caused concern among employees and the navigation app’s user community.

Waze is known for its collaborative approach, allowing users to share traffic, accidents and other traffic news in real time. The volunteer community has played an important role in the app’s popularity and success, making it an indispensable tool for many drivers.

While Google says it’s committed to growing the Waze brand and community, the layoffs raise questions about the app’s future and how the changes could affect its functionality and unique identity. As the transition progresses, it will be important to keep a close eye on how Waze adapts to integrate with Google’s advertising system while maintaining a loyal user base and delivering an exceptional browsing experience.

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Source: Edge

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