Community social network reddit is facing protests from its users due to changes in platform API usage announced in April by the CEO of the social network, Steve Huffman. Since the announcement of this change, users have been taking various actions against the new policies, and in June of this year they announced a temporary restriction on the visibility of their content in the forums. this action banned millions of users from accessing content placed on the platform and affected traffic and ad consumption on the site.

Reddit traffic drops by millions during power outage

As detailed Android controlrecently huffman went public stating that user protests had no effect on the platform’s revenue, but the site emphasizes that data obtained by Similarweb via TechCrunch shows otherwise. According to a web traffic analysis company, there was one on reddit 7% drop in your daily traffic between 12 and 13 June when most of the protests took place.

In addition to the drop in the number of users, analysts also report that during the specified date, users spent 16% less time online in the social network and the number of redirected visits to the advertising portal decreased by approximately 20% from 13 to 23 June.

Credits: Disclosure / Reddit

This data means that during the blackout arranged by the platform moderatorsto stop millions of users from visiting the site significantly decreased the involvement of advertisers, which contradicts the words Steve Huffman that the action did not financially affect his earnings.

But despite this initial impact, Similar web indicates that 48 hours after the traffic shutdown, users’ traffic and usage time have stabilized again, with several protests still not having a significant effect.

New API Usage Policies reddit will come into effect on July 1, until then, users can come together again to take further action against this change.

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Via: Android Authority Source: TechCrunch

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