Google Brazil has announced that it will offer a professional course in e-commerce and digital marketing. The offer aims to meet the demand of national talents looking to become professionals in the field as the field continues to grow. There will be over 190 hours of theoretical and practical content, allowing stakeholders to follow their projects from the construction stage to verification of results.

Depending on the platform, students will learn how to use popular tools and software such as Canva, Shopify, Google Ads, Google Analytics, Constant Contact, Hootsuite, HubSpot, Mailchimp, and Twitter. This initiative is part of the corporation’s initiative to invest in the country’s economic and social development, develop vocational training and create a fairer labor market for all.

The course will be available through Coursera and is a series of 7 stages expected to be completed within 4 months – with 10 hours of weekly classes. While you can sign up for free to enjoy the content for seven days, all content is paid for and costs a total of $29. There is also the possibility of redeeming financial aid through partner companies (for example, CIEE and Betta have distributed scholarships in the past).

The rise of e-commerce

With the significant increase in the use of the various social networks that we have, companies are realizing that they have to keep track of where the public is and have begun to conduct marketing and sales campaigns directly through digital means. With the growing need to find professionals who understand how this environment works and how to take advantage of the best they have to offer, courses like these are essential to become more competitive in the marketplace.

The official course page ensures that students have all preparatory skills in less than six months, ready to enter the labor market. It is available now and will be open until the end of the first week of July.

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Source: Earth

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