How is it going to be?

According to user reports, they started getting notifications that if using ad-blocking services, YouTube only allowed them to watch three videos before stopping any more playback.

YouTube is testing a new type of restriction for viewers / Screenshot Bleeping Computer

The company suggests turning off the ad blocker or purchasing a paid subscription to YouTube Premium, which completely removes all banners and ads.

It looks like you are using an ad blocker. Video playback is blocked unless YouTube is added to the allow list or an ad blocker is disabled,
– says message.

YouTube itself has already confirmed to the media that it is running an experiment to combat ad blockers. Viewers will receive several warnings before playback is interrupted. Presumably, we are talking about a notification before the start of each of the three videos.

In recent years, the video service has increasingly tested the patience of its users by experimenting with a larger ad load.

• Last September, the company released up to 10 non-skippable dots in a single ad break as part of another experiment.
• And in May, YouTube announced that 30-second ads would appear on television platforms.

YouTube Premium removes ads from the service and includes other benefits such as downloading and YouTube Music Premium for watching videos offline. One month’s individual usage fee in Ukraine is 99 hryvnia. A family subscription costs 149 hryvnia and allows you to add up to 5 members. The monthly cost of a student subscription is 59 hryvnia.