If Netflix was given about $600 per share earlier this year, a security of the company is now worth about $170. More than one triple collapse of market capitalization is not what shareholders and management want. The company plans to take a series of steps to increase its subscriber base and restore investor confidence. One of them is the introduction of a more affordable subscription.

Netflix previously talked about the cheapest tariff plan, but now they are pushing resources to implement it as soon as possible: not in a year or two, but in the last quarter of this year. The cost of such a subscription will be reimbursed through advertising.

The New York Times reported the introduction of a new tariff plan with ads, citing a letter from Netflix executives to employees. “In the letter, the leaders explained that they are considering adding it. advertising in the last three months of the year. At this time, it is planned to start the fight against password change among subscribers “ – print reported.

Netflix executives mentioned rivals HBO and Hulu in their notes. “We were able to support the brand by offering advertising services” . For example, in the first quarter, HBO increased its subscribers by 3 million, unlike Netflix.