OUR Netflix should speed up your subscription plans with ads included. According to the report The newspaper “New York Timesreleased this Tuesday (10), the streaming giant would tell employees in a note that announcements could come by the end of this year in new plans.

Formerly co-CEO of Netflix, Reed Hastingssaid low-cost, ad-supported packages could debut in “in the next year or two”. Now, two employees who spoke anonymously to the newspaper say the company intends to launch an initiative in last three months of 2022. OUR Netflix also informed employees that he intended to carry out the action fight password disclosure subscriptions at the same time.

According to the newspaper, the note said that the movement “quick and ambitious and will require some compromises”. To The newspaper “New York Timesa Netflix declined to comment on the news.

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Turbulence on Netflix

Last month, the streaming giant’s Q1 financial report pointed to a loss 200,000 subscribers in the first three months of the year. The negative performance was first registered in the company 10 years and with that came the prospect of even bigger losses in the coming months, further reducing two million signatures.

now Netflix seems to be moving back to strong competition in the market. in accordance with New York Timesthe note states that “All major streaming companies except Apple have announced or will announce ad-supported services”and is also supplemented by a statement that the population has a demand for lower prices.

In Brazil, the company is currently offering plans between BRL 25.90/month and BRL 55.90/month. Values ​​to be changed in the future with measures higher price for shared subscriptions and lowest price for subscriptions with ads.

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Via: Deadline Source: The New York Times