Seen as the Steve Jobs of electronic home appliances James Dyson The Dyson brand, founded by Dyson, attracts a lot of attention and dreams of many people, with its design and underlying technique, as well as innovative technologies in its products.

Dyson has a history that proves the results of defying the odds and never giving up. inspiring has a story.

The Dyson success story actually starts with hate!

James Dyson, who lost his father at age 9, has been She helped her mother with the housework.

From changing the dust bag of the vacuum cleaners to cleaning up the dust that the vacuum cleaner has not picked up since childhood. hated It is precisely this hatred that underlies James Dyson’s invention, which has revolutionized the vacuum cleaner industry.

In 1978, when he had the same problem, even with the most powerful vacuum cleaner of the period, he got annoyed!

James Dyson was one of the best vacuum cleaners of the time. vacuum cleaner Same problem with branded vacuum cleaner.

Dyson thought that dust bags are both expensive and reduce the suction power of the vacuum cleaner when the bag fills up. Could it be a bagless vacuum cleaner? brings you thoughts.

At a sawmill, Dyson stumbles upon an idea that will spark his engineering instincts.

Sawdust at the sawmill with industrial cyclones James Dyson sees that it can be cleaned from the air and begins to investigate whether this technology can be applied on a small scale to vacuum cleaners and builds his first prototype.

The first prototype he made was made of cardboard and collected more dust than the best broom of the time!

James Dyson, who laid the foundations of the modern Dyson vacuum cleaners we see now with the first prototype he made out of cardboard, actually taken the first step is happening.

In an interview he was serious about developing the product of his dreams. financial difficulties One of the biggest supporters of James Dyson, who has stated that he has been through his whole life, is his wife, who gave James Dyson all kinds of financial and moral support to achieve his goal, even doing extra work for a while to provide this support . Deirdre Hindmarsh.

After 5127 prototypes, Dyson succeeds in creating the bagless vacuum cleaner of his dreams.

5 years Dyson, which continues to produce prototypes without giving up, finally achieves the desired result, but although it launched the first bagless vacuum cleaner with great hopes in 1983, the product was not very popular in the UK market. can’t succeed.

Dyson, who did not give up despite the failure in England, starts selling the product to Japan!

James Dyson struggles for 2 years to find distributors interested in his product in the UK and Europe, then takes action to introduce his product to the Japanese market and sells this product for a while. It is licensed to a Japanese company.

The first model, which was patented in 1986 and went into production “G-Force”, It achieves huge sales in Japan with great success and wins an award in Japan.

The very good sales in Japan are starting to attract the attention of the British market.

In the following years, James Dyson entered the UK market by releasing a new model called DC01 and starting his own company under the name Dyson, and soon after this new model was introduced in the UK. top seller between vacuum cleaners.

The rest is known… With Dyson’s endless innovation, the journey to becoming the Dyson of today has begun.

Undoubtedly, Dyson’s innovative designs began to catch the attention of competitors.

Since its inception, Dyson has had to file many patent lawsuits against its competitors for trying to get a share of this innovation by trying to copy Dyson’s designs. Dyson opened this won the most cases.

At the end of this story, which began with James Dyson’s hatred of dust bags, a giant company was born.

Dyson is currently More than 9000 patents As a brand with its own brand, it still shows its innovation.

As a result of James Dyson never giving up on challenging the odds, Dyson has become a brand with thousands of employees and operations in many countries. how important it is not to give up evidence. What do you think?