The 23/24 season will no longer be a season for LaLiga, which is only a few years into its 100th birthday. I guess this season renewal of many things: a new name, a new corporate image and a new strategy this is all about digital.

Already leaked in April, the visual identity consists of two superimposed ‘L’s (initials ‘LaLiga’) in a format reminiscent of the Juventus shield. The new typography of the full logo is the same one players will attach to their apron numbers. And a background partnership With EA Sports replacing Banco Santander, this will have even more impact. So close thirty years using the previous logo.

Customizable not only for results but also for vertical videos

In the context of the enthusiasm of surpassing 200 million followers on social networks globally (ahead of 192 million in the Premier League and well ahead of the Bundesliga, Serie A or Ligue 1 with 28 to 38 million followers), LaLiga has completely overhauled its official app, taking advantage of the change in its visual identity.

Until now, the LaLiga app was primarily used to check results and standings, and on particular days to see how our teams were doing or how they were doing or who were competing for the same goals. The idea is that it now serves much more than just game day.

If LaLiga spokespersons have made one thing clear to us in previous interviews, it’s that their mission is to create and promote an ecosystem, not just an app or audiovisual rights. in an interview with xataka In 2021, the two used the word “ecosystem” eleven times. In this line, which also includes the official website or LaLiga Fantasy, Brand; The renewal of the official application began to spin.

And above all, personalization in mind. So far we’ve only chosen our favorite club when it first opened. Registration is now mandatory for each club’s supporter, with the club’s colors adorning a special home screen.

Appearance of the LaLiga application until the 22/23 season. Image: LaLiga.

The look of the revamped LaLiga app. Image: LaLiga.

LaLiga also states that it will consist of different phases depending on the moment: pre-game, during the game, post-match and off-season, for example the current moment.

It is noteworthy that it will now include much more video content. After all, LaLiga still owns the streaming rights to all these videos and will rely on them to deliver more content on its app… WSC Sports, an Israeli company specializing in the use of AI to create videos Adapted to all formats.

You are given a video of a match and the tool can extract key moments in 16:9 (general widescreen), 6:19 (vertical for smartphones) and 1:1 (square) formats. Automatically applies the crop to the image and always keeps the most interesting part on screen.

So, if you need to convert a 16:9 video to a vertical 6:19 video for TikTok or Instagram, you always keep the ball together and the key players of each game, for example the striker and the goalkeeper. goal situation.

This way, the LaLiga app will be able to include: Lots of mobile-friendly content without the need for lengthy manual cropping and editing. The idea is that the user can see them as well as share them, choosing between watching videos of the last match, goals, saves, defensive moves, footage of the player of the match or a direct key. moments of the match

The stats section will be enriched thanks to the integration of Beyond Stats, the advanced statistics system used by LaLiga clubs that includes metric levels only for the most enthusiastic.

In addition to both premier and minor league LaLiga content, the app will also display scores and standings from other competitions such as the Premier League, Serie A, Champions League, Copa as it has so far. del Rey … As of August 11, when LaLiga 2023/2024 starts, the ball now needs to be rolled.

Featured Image | LaLiga, Xataka, Models Studio.

on Xataka | We watched an Atleti match with 5G Multicam. If this is the future of football, we want it now.