Streaming giant Netflix is ​​working on a new advertising strategy that could revolutionize the way we see ads. Questa nuova strategy, asAd campaigns targeted with segments“, create an image that communicates that it is interesting and engages the audience. Come, suggest a name, once the quest starts converting the correct and accurate publication of episodes. No ads that might interest you?

Netflix transforms streaming in TV series episodes: a new starting point for viewing ads

Netflix is ​​considering the idea of ​​creating it instead of showing the same ad over and over again. “episodic” advertising campaign. This means that a campaign can have more episodes and Netflix will follow the episodes we’ve seen before. This is the moment when Netflix shows another most-watched announcement later in the series.

This approach resolverbebe il comune problema di vedere lo stesso annunciato ancora e ancora, Qualsiosa che sicontra practica in qualsiosa che sicontra practica in qualsiosa servizio stream support to da annunci. Additionally, questi annunci can be reserved for certain shows. For example, if we are watching one of the Netflix series, we may see the episode announcements when the show is paused, but they do not appear afterwards, which is annoying if it is one of the series that caught our attention.

Province advantage della pubblicità all television traditions online è che rispetto può essere molto più mirata. The gli insertionist can do whatever is necessary to reach a person who needs to be reached. As the head of advertising put it:Saprai cosa hai visto. Often, people who encounter episodic episodic events cannot guarantee that they will be able to enjoy the view. You can write 15 episodes for an announcement and guarantee a sequential viewership. Quindi and davvero interessante”

No dubbio to publish and reboot. According to the head of advertising, Netflix is ​​currently earning più soldi per user to fund publisher announcement ripetto al livelo di abbonato standard.

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