Twitter’s big competitor is already here. It’s called Threads and was created by the Instagram team. People have been talking about this new social network for a few weeks now, and although we could see the web version yesterday, today its mobile apps for iOS and Android have been released in various countries, if not in Europe. right now. We’ve already tried this, but many more people are doing it too. actually a lot.

10 million in 7 hours. The growth of Threads is spectacular and three hours ago Mark Zuckerberg announced that they have already reached 10 million users on this social network. He previously stated that they reached two million in the first two hours and five million in the first four hours.

Unstoppable. These numbers make it clear that the pace is increasing in these early hours, and Zuckerberg is likely to update this data throughout the day to keep his chest puffing up. This is important for several reasons. One of them seems to be able to flaunt Elon Musk – trolled him on Twitter a few hours ago. The other is to show that this new platform can be a viable channel for advertisers to advertise.

perfect moment. One obvious reason for Threads’ sudden success is that Twitter is going through an extremely difficult time. While the decisions taken by Elon Musk were the subject of discussion, the last decision to limit the number of tweets that could be read in the application drew the reaction of thousands of users. Mastodon or BlueSky have long been touted as alternatives, but Threads seems to have come at the perfect time to propose a much more powerful option. And this is despite Faceook having had its own crises in the past.

Instagram too much Instagram. But in addition to Twitter status, there is another factor that helps Threads grow fast. About his close relationship with Instagram: To use the topics, simply confirm that we want to use the same name and account that we have on Instagram. This actually has at least one major downside: If you delete your topic profile, Meta will delete your Instagram account, so be careful.

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on Xataka | How to Install Instagram Threads in Europe: step by step on Android and iPhone