Elon Musk’s brutal policies on Twitter have limited the platform to users, giving competitors like Meta an opportunity to launch an alternative. Topics from Instagram is the latest attempt to challenge Twitter’s dominance and is gaining popularity among users, unlike previous attempts like Truth Social and Koo. However, Threads is not without its flaws. The platform lacks some basic features like search, hashtags and follow feed. Meta said it plans to add these features in the near future.

New features could make Threads a rival to Twitter

Instagram head Adam Mosseri said the Threads team is working on adding key features that are missing to the platform. These features include search, hashtags, channel subscription, program synchronization and various support. Mosseri also said that messaging could be enabled soon, but did not give a specific timeline.

The platform has been criticized for its lack of features and these additions will make it more competitive with other social media platforms, primarily Twitter. It is worth noting that Threads gains a serious advantage. The platform has already surpassed 30 million registrations, making it the top free app in Apple’s App Store as of Thursday morning. However, it is not yet clear whether Threads will be able to maintain its momentum.

Threads’ tight integration with Instagram has been a key factor in its success. Users can connect their Instagram accounts to Threads and instantly start sharing content with their friends and followers. This makes it easy for people to start using Topics and helps retain users who are already on Instagram.