Meta On the night of July 5-6, he brought his rival Twitter to life. The company had previously attracted nearly two thousand celebrities who were the first users and testers of the new service. Two hours after starting the job, Zuckerberg reported two million registered pages.

fast growing

When morning came on the west coast of the United States and people began to wake up, there was a real explosion:

• 4 hours after launch, the number of users has already reached 5 million.
• 10 million in seven hours.
• And then the head of the company reported about 30 million.

It’s been 20 hours since then. It is unclear how many users the social network currently has. Probably 50-60 million has already passed, or will soon pass. It took months or even years for all other social networks to reach one million users.

The app is currently available worldwide (excluding the EU) and the fast enrollment rate demonstrates Meta’s tremendous ability to scale and maintain a stream of people; It imposed reading restrictions and people rushed to the new social network.

Prospects: Bluesky, Mastodon and Threads

Thread users joke a lot about what the future of the new social network will be like Does the fate of the Clubhouse await him, which aroused the same wave of interest, but so quickly attracted no one?. The Meta launch drew attention with numerous rumors, announcements, teasers, and celebrity participation. It also benefits from integration with Instagram: When you sign up, you can quickly import your data, including your blacklist, friends, and even your page description and avatar. Threads is closely related to Instagram and is built on the same platform, giving Meta an effective way to promote it. The company even made a small notification on Instagram – a red dot in the settings menu, indicating that a new item has appeared there.

But here the question of necessity arises. Do people need another twitter? Is the original that Elon Musk slowly destroyed really doomed? Isn’t the current surge temporary? It looks like Meta is serious about leaving its main competitor in the pit with a price of $44 billion. For many people, trying something new wherever everyone goes is really just a passing pastime. Instagram users accustomed to photo or video content may not find themselves and their viewers on the new service.

It may be, but it certainly has hope. Working on the new social network, Adam Mosseri plans to make Threads compatible with ActivityPub. It is the original protocol that powers Mastodon and other decentralized services, collectively known as “Fediverse” (a unified social networking protocol that combines different servers with its own rules and users).

If Elon Musk finally turns Twitter into a paid service with loads of limits that can’t be beat without paying, users will start to flee. Where? Today’s alternatives include Bluesky, Mastodon and now Threads.

• The first is not ready yet – the site is raw, has no functionality and is available by invitation. The creators spent more than a year developing the core code of the decentralized system, neglecting the design and functionality.
• Secondly, no matter how hard he tries, he cannot attract enough viewers and has some shortcomings, for example, a Russian creator (Yevgen Rochko left Russia with his family when he was 11 years old, and has been living in Germany ever since, and is considered a German entrepreneur. unconvincing).
• The topics look the most promising among them. He chose the best development strategy. The service first presented the design and features to the people and delayed federalization until later. But Instagram is full of censorship: it removes words like “Russian woman”, evidence of Russian crimes in Ukraine, and nude photos that the Twitter audience sees as a pretty important part of the community using text social networks.

Currently, Bluesky seems to be the most profitable option, but you have to wait for its full release.