A little over a month has already passed since the well-known introduction of Apple Vision Pro, a device that combines the features and functionality of a laptop with the design and usability of a browser augmented/mixed/virtual reality. Despite the fact that this device has long been expected to be the protagonist main note June, and while there was a lot of skepticism surrounding this new proposal from Cupertino, their new gadget ended up living up to the expectations CEO Tim Cook put into this launch.

Although actually Calling it a release is a bit premature., as we have in fact lived through the introduction of a device that, if plans do not twist, will hit the market in volume and rather limited conditions early next year. The announcement stated that the debut would take place in the United States, which logically made us think of the whole country, but now, in light of the problems that Apple is facing with its production, along with the peculiarities of its process For sale, some analysts suggest, that in the first phase, the Apple Vision Pro can only be purchased at a small selection of Apple stores located in major cities in the United States.

Apple Vision Pro Award it will start at $3,499Although all indications are that many of its potential users will have to pay extra, whether they need a larger strap, a secondary strap that they’re also working on, adapters to correct visual imperfections, etc. In other words, it doesn’t seem like we’re talking about a device designed for occasional shopping. And according to the information that has been circulating in the last few hours, it seems that Apple is quite clear about this.

So as we can read in Bloomberg, the Apple Vision Pro purchase process will require at least one prior appointment, and it is possible that there could be more. The company is aware that when selling a device of this type and at this price, it must do everything in its power to ensure complete customer satisfaction once the customer starts using the computer browser, so that customized presentations and tests are combined with the selection of the necessary add-ons and their modifications to achieve this experience.

According to sources cited by the Apple article in question intends to dedicate an area of ​​its Apple Stores exclusively to Apple Vision Prowith test units, seats and some specific tools, such as a machine that would be able to analyze the user’s head and determine the optimal configuration of the device. Something that, of course, increases the difficulty of setting up sales in these stores. But the company is also considering direct sales via the Internet, of course in this case regardless of the experience intended for sales in a store.

Be that as it may, and moreover in light of the production problems, looks like we’ll have to wait a long time in the rest of the world until the arrival of Apple Vision Pro. International expansion is expected to begin in late 2024, first to Canada and the United Kingdom, and later to other markets in Asia and Europe. According to sources, Apple engineers are working on localizing the device in Germany, Austria, France, China, Korea, Hong Kong and Japan.