We are witnessing the deployment of Threads, a positioned Meta application. Twitter’s direct competitor and it is possible to install on iPhone and Android phones, although it is not located in the European Union. The name Threads probably sounds familiar to you. If so, you are right.

It’s no secret that the company, led by Mark Zuckerberg, tends to develop standalone apps for certain features of its social networks. At Facebook, it launched Messenger and Groups, to name a few examples. And on Instagram, you can share the formula on IGTV, Boomerang, etc. Repeated with

Threads, an Instagram app for interacting with close friends

Before the social networking company started the purge of backlog apps, it presented an interesting proposal called Threads. about one messaging app It is designed to privately share text, photos, videos and Stories with our closest Instagram friends.

After installing it, we found three main components. On one side we had the camera that allowed us to take photos and videos to share directly with our closest circle. At the bottom we can add shortcuts to our favorite friends.

We also had an inbox fed only by direct messages from that small circle. And finally, a component whose task is called AutoStatus monitor our activities so our friends always know automatically what we are doing.

The equation was pretty simple: If you can’t answer every time, let your friends know what you did and we’ll do it for you automatically. The system then learned from our habits and updated the status, for example, “at home” or “on the go”.

Self Status

While Auto Status doesn’t share locations with our contacts, the functionality has raised privacy concerns. Isn’t the app just that? geolocation data accessed as well as our mobile phone battery level, movement, network connection and more.

After the Cambridge Analytica privacy scandals, Facebook (now Meta) apparently wanted to avoid further controversy. In this sense, it announced that location information will not be used for advertising purposes and will be temporarily stored after it is sent to its servers.

In any case, Threads did not achieve the expected success and followed the same path as other Instagram apps: it was shut down. Users can use until the end of 2021. Now, as we’ve seen, the name is back on the scene, but hand in hand with Meta’s strategy to win over Twitter users.

New Topics are being rolled out successfully. Since its launch on July 5, more than 70 million users have signed up and the number of posts has exceeded 95 million. It should be noted that the way to start using the application is quite fast, as it is based on existing Instagram profiles.

It is still too early to draw conclusions. Topics so farad-free paradise”, scenario that may change. Mark Zuckerberg assures that he is considering reaching 1,000 million users and starting his monetization plan from then on. Will Threads survive? We will know in time.

Images: instagram

On Xataka: Ford Fiesta is dead, long live the electric car. Historic model ends production today and predicts the future