Although these recent times have not been particularly good for Twitch, especially due to the decline in users after the huge growth it experienced during the pandemic, to this day, it is still the most popular platform in the world of streaming. It is true that in this regard, YouTube seems to have realized that this is something that it has not promoted in the past, so it has been introducing several improvements for some time, attracting more content creators who decide to follow the direct formula.

twitch has always been a platform designed and for direct. Streamers have the option to highlight some of them to remain available on the service indefinitely, and users who attend live shows have the option to create clips (small clips of up to 90 seconds with significant moments of the live shows). they are also stored indefinitely on the platform and can therefore be viewed at any time, regardless of whether the streamer is online or offline.

However, the audience, and especially the youngest ones, prefer it a content consumption model that better suits their own agendas, that is, the ability to consume the content they want, at the time they want, which the live format does not adapt to at all. So while Twitch (and its creators) rely a lot on a limited time window of broadcast times, other services offer a lot more options where the creator is not broadcasting, but they also have the ability to perform live there. This also greatly affects the visibility of creators.

The good news for them is that as we can read on the official blog of the purple platform, Twitch will offer new features to improve the visibility of streamers when they are not broadcasting. And as it could be otherwise in this ecosystem of social networks, the two news announced will be very familiar to the vast majority of users, as they reproduce models that we have previously seen in other services.

The first, and I almost put my hand in the fire because you may have already imagined it, is Twitch streamers will be able to create Tales, i.e. short recordings that will be visible for 24 hours. These will be accessible, at least initially, only from the service’s app for devices, at the expense of its web interface, something we’ve seen on other services in the past and no doubt also a strategic move to try to redirect more web users to apps. The debut of this feature is announced for October of this year.

The second innovation in this regard is create a dynamic channel composed of short clips of streamers broadcasting, regardless of whether they are online or offline at the time. And yes, if you think about it, we’re talking quite a bit about function similar to how TikTok and Instagram and Facebook reels work, to give just a few examples. In this case, yes, we are not talking about recordings made specifically for this resource, but about clips that already exist on the channel. Of course, streamers will be able to mark some of their clips as favourites, which will mean these will be prioritized when it comes to being selected to appear on the Discovery channel.