Technology is advancing at a dizzying pace. Threads, Instagram’s rival on Twitter, officially arrived last week. And although you have to download it manually to use it in Europe, it’s achieving unprecedented success. So much so that it has become by far the fastest growing platform in history.

100 million… in five days. The number of registered users the new platform has exceeded today, based on the counter that appears with newly registered users. He needed only five days to surpass this round figure. It is a meteoric number.

Even if we compare it to what other social networks like Twitter, Instagram and even TikTok are getting. However, it also destroyed the previous record held by a global phenomenon like ChatGPT.

Camel from unknown in a few days. Let’s put the five-day figure into perspective. ChatGPT needed two months to reach 100 million users.

If you look at TikTok, it took nine months. But the most popular social networks needed even more. Instagram took almost two and a half years and Facebook took four years.

Leveraging the appeal of Instagram. There is a simple explanation for why Threads is growing so fast. Beyond the potential interest it generates, the ease of user acquisition is that Instagram itself is an app. Your registration is done immediately and follow new contacts too.

According to Statista, Instagram has about 1.3 billion users. This means Threads is about to take over 10% of the main social network’s user base.

And it got off at half throttle. The subject numbers are impressive. And it should be noted that users in the European Union officially do not have direct access. This means a user base of approximately 1.6 billion. It is true that it was downloaded via APK, but it is easy to see that not being directly accessible is a handicap for this growth.

How long does it take to get past Twitter? It is a question many users ask themselves. It’s not whether Threads can beat Twitter, it’s how long it will take. Historically, Elon Musk’s social network has had a lot of problems growing its user base. Unlike Mark Zuckerberg’s networks.

on Xataka | Twitter’s big competitor is here: so you can try Threads (also from Europe)