Mosseri, who previously ran Facebook’s News Feed, believes the engagement and revenue from politics and hardcore news isn’t worth the potential downsides. He believes Instagram can evolve as a dynamic platform by focusing on other communities such as sports, music, fashion, beauty and entertainment.

This perspective was likely influenced by Meta’s (formerly Facebook) efforts to distance itself from news and politics, including reducing the visibility of political content on Facebook and removing the word “News” from the Facebook feed header.

Although Mosseri clarified matters Will not actively block or repress news and politics or actively promote. He acknowledged that Facebook has made promises to the industry in the past and said it would be a mistake to repeat them. Mosseri aims to create a public space for communities on Instagram that appeals to those who have never embraced Twitter and are interested in a less controversial platform for conversation.

Characteristics of the Subjects

Despite the initial success of Transcendent Threads 70 million followers since launch, the current atmosphere of the application is significantly different from Twitter. Threads’ news feed is algorithmic and run by celebrities and brands. However, politics and news are expected to eventually reach Threads, especially during the 2024 US presidential election, if politicians and journalists start using the platform.

Instagram is also trying to offer a follower-only feed and timeline that could increase the app’s usefulness for news.

Still, Instagram isn’t trying to copy Twitter’s functionality with the help of Threads. Users should not expect Thread-Deck to be similar to the Twitter format. Mosseri focuses on creating unique spaces that serve specific communities while providing a less hostile environment for socializing.