Unfortunately, we are used to price increases in our country. We are caught in a constantly rising wave of price increases… Let’s say we managed to protect our money from inflation when we try to buy our dream iPhone. more than we expected We see that there is a price increase and we drink cold water on top of it.

While price increases can happen for a variety of reasons, why is the increase in exchange rates reflected in iPhone prices and not in the rate of increase in exchange rates? more is happening? There are a few possible reasons for this situation.

In fact, the most fundamental reason is that the increase in exchange rates will not only affect the price of the iPhone we want.

The main reason why we take more money out of our pocket every time exchange rates rise is because the increase in exchange rates is related to the iPhone we plan to buy. impact on various expenditures.

For example, any expense incurred due to changes in import and export rules will be reflected in our wallet.

While importing imported products like iPhone into Turkey, customs duties, import duties, import quotas All kinds of processes, such as and so on, unfortunately affect the price of these products.

Therefore, any cost increase experienced in this process is also seen as product cost, to protect the profit margin. This is reflected in the price of the iPhone.

And then, of course, there’s the tax aspect…

tax “heaven” As we know in Turkey, there are high taxes on electronic products.

In addition to the VAT and SCT brothers we know, when it comes to iPhone there is also one Special import tax A cheesy friend of ours also takes the stage. Any increase in these taxes, regardless of the increase in exchange rates, will be billed to us as usual.

Shipping and logistics costs also put a dent in our iPhone dreams.

As we know, a product goes through many processes to reach us. With the increase in the exchange rate, the process of iPhone production we dreamed of until it is ready for sale in the store. costs for all factors increases.

Since all costs associated with the transportation of imported products are indexed to foreign currency, this item also jumps up when exchange rates skyrocket.

Distribution and marketing costs are also added to the already increased product price, affected by the change in exchange rates.

With the rise in exchange rates distribution, marketing and advertising Factors such as costs are also increasing and are reflected in us, the consumers.

Each actor in the process of getting the iPhone to us is trying to protect their own profit margin.

When we talk about distributors, retailers, stores, dealers, each group involved in the process has its own group trying to protect its profit margin. In other words, the increase in salaries, bills, rents and similar operating expenses is also reflected in the price of the iPhone, making us rise more than the increase in the exchange rate.

As a result, it doesn’t matter how much the dollar jumps out of our pockets. comes out many times more And it looks like it will continue to come out. Maybe we all got our last iPhone one day and never noticed! 🙁