As we wrote earlier, Threads instantly gained popularity thanks to the competent approach of the developers to PR. The service reached 2 million subscribers in the first 2 hours. The 10 million milestone was crossed in 7 hours. By morning, 30 million people were reported, and a day after the launch, this number increased to 50 million.

100 million and plans for the future

Users have noticed that Threads lacks many of the features they are used to on other social networks. Fortunately, Mark Zuckerberg, head of Meta, and Adam Mosseri, director of Instagram and Threads, are actively answering users’ questions about the platform’s future. However, we do know that some features and improvements are coming soon.

• Perhaps the most frustrating thing for those used to Twitter is that Threads doesn’t yet have a chronological feed of posts. The algorithmic one is full of brands, influencers, and celebrities you haven’t subscribed to. Instead, the pages you follow are often far below the list, making it difficult for users to keep up with what their friends and family are posting. Adam Mosseri wrote that a timeline is coming soon, as is the ability to only read what you’ve subscribed to.
• Additionally, the official developer page on Topics posted a post stating: recommendations will soon become “more personalized”. This probably means you’ll start seeing fewer random people with random posts. Instead, the algorithms will start taking into account your interests, previous likes and subscriptions, relationships, and more.
• “We also plan to make it easier for you to find and follow topics and trends in real time”, – the developers wrote in another post. It’s not entirely clear what we’re talking about, but it’s probably for us You should expect an analogue of the trending list on Twitter, in which the most popular topics and hashtags are displayed. in real time.
• Mosser is also being asked for a feature to automatically delete posts after a selected period of 30 to 90 days, he doesn’t seem to object to this, but neither does he confirm that the feature will be implemented.
• Of course, hashtags will work later, but Mosseri says the company will initially prioritize “basic search by topics”. According to him, hashtags are associated with many security issues that many people use to spread their unscrupulous posts. Currently, Topics only allows you to search by page nickname, but you cannot search posts by word or phrase.