A apple made an important step in its expansion strategy in China by launching an online store in WeChat, Tencent’s messaging app. This initiative aims to reach an even wider audience in one of the most important markets for the company.

With over 1.2 billion users, WeChat is known as a “super app” due to its wide range of features beyond instant messaging. Users can access so-called “mini-programs” that work like applications built into WeChat. This approach allows users to access multiple services without having to download separate applications.

Apple’s WeChat store is presented as a mini program where consumers can purchase the company’s entire product line, including the latest iPhone 14 models. Tencent’s statement highlights that orders placed through WeChat are eligible for free shipping, and some users are eligible for free delivery. possibility of delivery within three hours.

In addition to purchasing products, customers will also have access to other Apple services such as the device trade-in program. This integration provides a better experience for consumers, while solidifying Apple’s presence in the WeChat ecosystem. The new store, however, does not offer huge discounts or big subsidies. The main promotion is offering credit up to 5,500 yuan ($306) to users who want to trade in their old iPhone models for the latest iPhone 14 or iPhone 14 Pro models.

Other partnerships in China

In recent years, Apple has sought to expand partnerships with major internet platforms in China. In addition to WeChat, the company already has an official store on Tmall, a popular e-commerce platform operated by Alibaba. In addition, JD.com, the second largest online retailer in China, is the official retailer for Apple products.

While the Chinese smartphone market is facing challenges, iPhone sales remain resilient. Smartphone sales fell 5% year-on-year in the first quarter of 2023, the lowest since 2014, according to Counterpoint Research. brand strength in the Chinese market.

By joining WeChat, which is widely used by the Chinese for various day-to-day activities such as messaging, booking trips and paying bills, Apple is able to reach a wider audience. The strategy of launching an online store on WeChat reinforces the company’s commitment to getting even closer to Chinese consumers, solidifying its position as one of the leading technology brands in the Chinese market.

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Source: Reuters.

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