Who can use the monetization program?

The revenue-sharing initiative is only available to users who subscribe to Twitter Blue and work by serving ads in replies to tweets. While specific criteria for determining payouts and Twitter’s own revenue share have not been disclosed, preliminary reports show payout amounts vary widely. Some popular accounts with several million followers have already received payouts ranging from a few thousand dollars to almost 40,000 dollars.

In a recent tweet, the social network said it plans to expand eligibility for payouts to more authors later this month. Currently, to be eligible for the revenue sharing program, accounts must have at least 5 million views of your tweets during the last three months.

Subscribers are already getting paid

Details about the exact mechanism of the payment system and the cumulative amount the authors have earned since the program launched in February are still unclear. However, famous names have already started to share their experiences. Conservative YouTuber Benny Johnson, for example, reported that he was almost fit to take. 10,000 dollarsand the Twitter account @Elon_alerts, which follows Musk’s activities, published information about the payment. $2,200. Elon Musk confirmed in his tweet that the payments are cumulative and cover the period after February.

Increase in competition and decrease in traffic

The timing of these profit-sharing payments is critical for Twitter as the platform faces increased competition and challenges to its dominance. Facebook’s parent company, Meta, recently launched Threads, an app that mimics Twitter’s microblogging format.

A few days after it was published, Threads started to attract attention. More than 100 million users. Additionally, Musk’s decision to limit the number of tweets users can read, citing concerns about data mining and system manipulation, calls into question the sustainability of Twitter’s ad-based revenue model.

Adding to Twitter’s woes, recent data from Cloudflare shows a significant drop in Twitter traffic since January. As the platform struggles with increasing competition and declining user engagement, the introduction of author payouts could be a strategic move to both retain existing authors and attract new ones, and could strengthen Twitter’s position in a changing social media landscape.

While the full impact of these payment initiatives is yet to be seen, Twitter’s efforts to reward creators demonstrate its commitment to supporting a vibrant and sustainable ecosystem on its platform.