Cell phones, household appliances and televisions were the main characters main day this year, strengthening its position as the products most often searched for and bought by consumers. According to an analysis by Buscapé, the country’s smart shopping assistant, the event saw a lot of movement in the technology categories, with games and handhelds also following the trend.

Prime Day, which is gaining importance in the retail sector, took place on July 11 and 12, demonstrating the strong interest of Brazilian consumers in technology products. Buscapé data shows that cell phones, home appliances and televisions led the way in research and purchases, proving that the population has a preference for these high value-added items.

Catharina Breda, commercial coordinator for Mosaico, the company responsible for Buscapé, notes that searches for electronic devices are constant throughout the year, and consumers see promotional dates as an opportunity to purchase desired products at lower prices. “Society is extremely interconnected and people often update their electronic devices to take advantage of the best features. Events such as Prime Day are seen as an opportunity to save money on the purchase of a desired product.” explains Breda.

Buscapé data also shows that in the first half of this year, 19 of the top 20 most popular products were smartphones of various brands and models, confirming that these devices have become indispensable and objects of constant desire among Brazilians.

cashback strategy

During “Prime Day Warm-upwhich ran from July 1 to July 10, Amazon partner sites adopted a strategy to boost cashback on items sold by the retailer instead of offering direct discounts. The categories of books, beauty and health, and electronics were highlighted as a priority for consumers, with promotions and cashback to facilitate shopping.

“Cashback was the main strategy used by partners during the Prime Day event. At Buscapé, we’re offering 8% cashback on all in-store deals, helping us more than double our sales compared to last year’s event.“, emphasizes Katherine Breda.

Prime Day has established itself as an important date for online trading, bringing together offers and promotions across various product categories. Consumers look forward to this opportunity to purchase their desired products at attractive prices, especially when it comes to mobile phones, household appliances and televisions, which form the shopping preferences during the event. With the growing demand for technology, Amazon’s Prime Day continues to feature prominently on the Brazilian e-commerce calendar.

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