Gafas Google It remained in the collective memory as one of the greatest failures of society. What appeared to be a revolutionary invention ended up as a product that didn’t really interest the mass market and was also heavily criticized, but the giant Mountain View didn’t throw a towel in the ring in terms of its commitment to augmented reality, or at least that. is the image he wanted to convey at I / O Conference 2022.

Google showed viewers on I / O 2022 in a short video that it is working on the product of which it is composed glasses that are designed to overcome language barriers through real-time translation. Is this a new version of Google Glass, or are we facing a purpose-oriented device? The data we have does not seem to provide a clear answer.

Google’s possible return to the augmented reality sector could be related to the recent acquisition of North, Canada’s smart smartphone startup maker Focals. North’s invention has a more elegant and standard aesthetic design and integrates a single screen into a single lens, although its features include the ability to display alerts. Another interesting detail is that in the interest of less suspicion at the level of privacy, it does not contain a camera, which apparently was imitated by the Google prototype.

What Google is showing is a prototype that could not get anywhere, or what comes to the same thing is unlikely to be launched. Sundar Pichai himself, the current CEO and CEO of Alphabet and Google, told the event it was about “One of the First Prototypes” which the company had tested, so if it is the current state of the glasses, it is normal that the only thing that will show the public is a short video.

We’ll see where Google goes this time with these glasses apparently focused on translation. The lack of cameras and the performance of one or more functions could help them have a more precisely defined audience and more real commercial viability, although they may not necessarily become a revolutionary phenomenon that will end up in every household.

Google Glass was launched as a project in 2012 and has shown from the first steps that it will be difficult to survive commercially. Privacy concerns about the inclusion of the camera, the initial price of $ 1,500 and some furious criticism sank the wearable device shortly after its release. The owners of the Explorer Edition have been without access to the services since February 25, 2020, so from that date they are at least “dead” devices for the company.