LG celebrates a decade of success in the OLED TV market. To celebrate this achievement, the company held a special event that brought together customers, the press and digital influencers. On the occasion, LG has unveiled the highly anticipated 2023 lineup that surprised everyone with its debut. OLED M3, world’s first wireless TV. The brand continues to be a benchmark in the premium segment thanks to the incomparable contrast and exceptional picture quality of its OLED TVs, as well as amazing design and impressive thickness. LG has reached an even higher level of excellence with its yearly innovations, culminating in the introduction of a wireless model.

Igor Krauniski, Senior TV Product Manager at LG, expresses his pride in being the first to offer OLED TVs ten years ago. “OLED technology has revolutionized the TV industry and LG is proud to be the first brand to bring OLED TVs to market 10 years ago. Since launch, we have been a leader in this innovative technology.“, He said.

“Over the years, we have continuously improved our LG OLED TVs to deliver an unparalleled viewing experience, delivering images with vibrant colors, pure blacks and incredible contrast. We look forward to the future of OLED technology and look forward to presenting even more achievements to our customers.” added the CEO.

How does OLED M3 work?

With a stunning 97-inch screen, 4K resolution and 120Hz refresh rate, the OLED M3 is a revolutionary TV that promises to delight consumers. It comes with a Zero Connect box, a separate device that wirelessly transmits video and audio signals to the screen via a high-speed Wi-Fi router. This solution offers unparalleled installation and connection flexibility, no matter how close the connectors are. In addition, the M3’s elegant design includes One Wall Design, which allows it to be mounted flush with a wall, giving it the impression of an art gallery.

OLED M3 offers an immersive and immersive visual experience with OLED technology that delivers deeper blacks and more vibrant colors. With 4K resolution and 120Hz refresh rate, viewers can enjoy crisp and detailed images in movies, TV shows, games and sports content. In addition, the TV supports HDR, providing even greater contrast and a wide color gamut. AI integration allows users to control the TV with voice commands, making it easier to access content and picture settings. The OLED M3 is compatible with leading virtual assistants such as Google Assistant and Amazon Alexa, offering a complete smart home experience.

Other releases

LG is highlighting its pioneering OLED technology in its 2023 TV lineup, bringing valuable innovation to the consumer experience. Highlights include the LG OLED evo G3, which features a new Brightness Booster Max feature that increases screen brightness by 70%6 over conventional OLED models, in addition to a One Wall design that allows it to be flush with a wall. On the other hand, the LG OLED evo C3 comes with the WOW Orchestra feature, offering the perfect setup with the LG7 soundbars. The C line also has all the gaming specs already known, such as a 4K 120Hz screen, 4 HDMI inputs, G-Sync and FreeSync Premium, VRR, ALMM and GeForce Now.

The 2023 LG TV interface has also been improved with the new webOS 2023, which introduces a toolbar with smart and personalized features to enable consumers to get the most out of their LG TV. With a clean and modern design, the new system contains several innovations, including quick maps that organize content and apps on custom maps according to the user’s needs. For example, a TV can display apps like Office 365 on the Home Office map, making it easier to use a Bluetooth keyboard. In addition, webOS 2023 offers features such as up to 10 individual profiles, the ability to search for music, and the ability to share a room8, allowing you to share content from one TV to another in the same home, including using voice commands.

This year, LG also launched its lifestyle product line in Brazil, presented by the LG OLED Objet Collection, Posé, which combines art, technology and the future in one product. Designed to impress from any angle, this TV features a 360° design. Another model in the lifestyle product line is the LG OLED Objet collection, Easel, which was unveiled at the Milan Design Fair 2023 and features an elegant and simple design that can enhance decor. Both TVs are featured in the CASACOR SP 2023 edition.

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