The original prices of the products are actually available in Apple stores and on Apple’s own site, but How come Amazon can sell these products for significantly less?

well in this way How low is Amazon’s profit? Let’s clear up all these questions.

Don’t you find it strange that Apple allows its products to be sold cheaper on different channels?

There are product sales on Apple’s official site, but the company also wants its products to be sold through other sales channels such as Best Buy, Walmart, Hepsiburada, and Trendyol, especially Amazon. In fact, this way Apple The goal is to encourage third-party retailers to sell their products.

In this way, Apple also wants to reach more customers, as well as customers who buy products by visiting their own stores or site. But in order for Apple products to be sold by third-party retailers, the company has to in turn, it must have a response to these channels.

This provision is usually nothing more than a wholesale discount.

For example, Amazon and Best Buy, from Apple, although exact numbers are not known, can buy 1,000 MacBook Airs for 10% or 15% off retail price. This discount that Apple gives to sales channels allows sellers to pass on the difference to customers, that is, to sell the product at a lower price.

For this reason, a 2022 MacBook Air can be had on Amazon for an average of $150 less. But this way, Amazon It can hardly take advantage of the MacBook Air. They can even take minor damage.

So why do companies like Amazon and Hepsiburada continue to sell Apple products?

Because The real profit is in accessories, not MacBooks or iPhones. Cases, screen protectors, covers, adapters, and cables commonly purchased with MacBooks mean huge profit margins for these companies.

Of course, the products bought from Amazon because the price is cheaper have some handicaps. More precisely, your products There are several advantages to buying from Apple’s own site or stores.

For example, a MacBook Air you are considering buying from Amazon, It is not possible to configure it with more RAM, more storage or a faster GPU. This is only possible on Apple’s own site.

Or can you extend your old MacBook at a discount on Amazon?

Sadly, there’s no such service on Amazon, and it’s a matter of design in a sense. Apple wants to get its products to as many customers as possible, but also makes an effort to encourage you to buy directly from its site.

For this reason, Apple invests a lot of money in stores. If you go to Apple’s own site and buy your product there, the company will makes more profit than through other sales channels.

That said, you can visit Amazon by clicking here, or check out Hepsiburada by clicking here to buy Apple products at a price lower than their official price.

#partnership