Disney has been revealing the most popular products of the cinema world for years. The Marvel Cinematic Universe, Pixar animations that have been smashing the box office for over 25 years, Star Wars, one of the longest running series on the big screen, 20th Century Fox and National Geographic; Disney’s most popular brands, all of them From the Disney+ digital platform we can see too.

But despite all the successful businesses and building a multi-billion dollar economy, Disney is not doing well. Due to the company’s digital platform business with Disney+ at the end of Q3 2023 $800 million lost Waiting. Reportedly, CEO Bob Iger, who brought Disney to these days, is working for the sale because the financial situation is not very heartwarming.

A significant part of Disney is already officially for sale: ABC, FX and all TV brands are sold

The initial sales development concerns the ABC, FX and Freedom brands of Disney’s TV companies excluding Pixar, Marvel, Lucas Film. These companies have been generating significant revenue for years through cable television, which is not widely used in our country. We already know most of them from TV series such as Breaking Bad and The Walking Dead. With the sale of Disney’s TV division $8 billion in his vault Waiting.

In addition to Disney +, the company has another digital platform: Hulu. Although we know the content of Hulu in Turkey, we can’t use it because it doesn’t work officially. Here’s Bob Iger due to failure and financial consequences. It is said that he will not limit his sales decision to just the TV business.

Apple had already entered into a partnership with Disney, which could well lead to a major purchase decision:

With CEO Bob Iger’s decision to put the TV division up for sale, Bloomberg reports long-running rumors. “This time it is more determined” a note has fallen. In addition, an experimental collaboration with Disney for Apple’s vision product Vision Pro; It is said that there is a rapprochement between the two companies and that Apple is one of the leading candidates in a possible sales announcement.

Whatever the outcome, it’s clear that Bob Iger is in the mood to bail the company out of financial trouble, from its goal of building a new empire or pushing its boundaries. However, Disney is not a company that will lose its place even if it is sold to Apple with its established brand and content that appeals to billions of consumers. Unfortunately, the business world is not as perfect as in cinematic universes where everything goes perfectly, and the financial collapse, especially in companies doing business digitally after the pandemic, Even if you are the largest company in the world That’s how it can affect you.

sources: Bloomberg, ScreenGeek