Threads, a platform created by Meta as a competitor to Twitter, aims to encourage interaction between users through the activity of users and brands with large followings. Interestingly, a question posed by popular YouTuber Marques Brownlee prompted a response from Instagram boss Adam Mosseri, who revived the age-old controversy: Android vs. iOS. According to him, Android is now better than iOS.

For Mosseri, the Android operating system has surpassed the system created by Apple. Youtuber asked in Threads what it is”major technology hotspotsto which Mosseri replied, “Android is now better than iOS.” The term “hot take” in English is used for a quick and superficial comment, said casually with the intention of causing controversy or discussion.

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Brownlee’s question received 1,457 replies, and Mosseri’s comment in that thread generated another 439 comments and over 3,000 likes. In the thread, several users got into a heated discussion about the current competition between Apple’s and Google’s operating systems. While some have argued that Android is better than iOS, others have disagreed with this claim. Regardless of the correct answer (if any) the end goal is to stimulate engagement to increase activity on the competing Twitter platform..

Threads aims to increase engagement

Although the number of users has reached 100 million, the lack of resources keeps users and the platform has already lost about 50% of its daily active users. Even if the platform implements DM, Topics, and Trends features soon, it may be too late to resume user interaction. A report from SimilarWeb, a website traffic analytics tool, notes that the number of daily active users on Threads is declining on a daily basis. Therefore, the platform has relied on the function of interaction between users..

The report claims that July 7 was the best day for Mark Zuckerberg’s new social network, which has about 49 million daily active users worldwide. On the same day, Twitter had 109 million active users. On July 14, a week after the best result, Threads fell to 23.6 million active users. The decline was almost 50% in just 7 days, indicating a dramatic drop in platform usage. While Twitter is going through numerous controversies, current CEO Linda Iaccarino believes the social network will remain at the top.

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Source: Android Control.

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