Today, retail is one of the sectors most affected by digital transformation. Reaching a serious clientele through shoe stores and e-commerce FLOAsuccessfully implemented with their digital projects It is seen as one of the companies best adapting to this transformation.

There is also news that supports this vision and can be an inspiration for transformation projects in our country. FLO, one of the world’s largest enterprise software companies With SAP’s FLO Wise project It outperformed its 200 competitors worldwide and was voted the best in the conversion category.

What does the FLO Wise system do, which has given FLO a worldwide award?

If you have bought a shoe and you have a bad experience for various reasons and you are not satisfied, you can return the product and you can expect that the company will satisfy you. Here is FLO, at this stage automate satisfaction has developed a system that ensures that you and thousands of customers like you are satisfied.

FLO wise; basically a system that works in the “product return” phase. With artificial intelligence assistant In addition, the history of damaged products brought to the stores by customers is analyzed. The basic characteristics of the product, if any, return history, seasonal durability, historical customer behavior data are analyzed and the “return request” is handled in the most beneficial way.

Another plus of the system is that it has become a bleeding wound in the shoe industry. “right-left single mismatch” issue. In such cases, the software reaches the problem that will most satisfy the customer, perhaps by uncovering undetected errors and improving the experience.

Burak Aktaş, Deputy General Manager of Information Technologies and Logistics of FLO, made the following statements regarding the award of a global award:

We have transcended the boundaries of traditional retail to become a multi-channel, multi-brand, digitally focused global product company. With the transformative role of merchandising, our goal to exceed consumer expectations and integrate online and physical channels has shaped our technological work. In this direction, we have pioneered many areas of the retail sector with the projects we have implemented to provide a much better service to our customers and we have done an exemplary job. FLO WISE, where we find solutions to the problems specific to our sector by using artificial intelligence technology, took its place among the few projects to receive awards from Turkey at the SAP Global Awards, where the projects of more than 200 companies from 40 countries were evaluated.

I would like to thank all our teammates who contributed to this valuable award, because they made us proud. As a structure that follows the principle of bringing the best to our customers every time with our focus on digitalization, at FLO we will continue to realize technological transformations and make our investments that shape our industry in this sense. In the past two years, we have invested a total of 105 million TL in technology. Over the next two years, we plan to invest more than 150 million TL in technology.