Netflix is ​​going through tough times. For various reasons, the number of subscribers dropped differently. One of them is the exit from the Russian market – there the service was used by about 700 thousand people.

Details of the innovation

Also, an increase in prices may lead to bulk subscriptions. For the first time in two years in North America, the price has increased from $13.99 to $15.45.

• The flight of the audience could not affect earnings and stock prices.
• At the beginning of this year Netflix was given about $600 a share, now a security of the company is worth around $170.
• A more than triple collapse of market capitalization is not what shareholders and management want.
• The company plans to take a series of steps to increase its subscriber base and restore investor confidence.

So he started looking for other ways to make a profit. I found it in the ad. It will allow Netflix to make subscribing to the service more accessible.

Netflix previously talked about the cheapest tariff plan, but now they are pushing resources to implement it as soon as possible: not in a year or two, but in the last quarter of this year. The cost of such a subscription will be reimbursed with one display of the advertisement, which will be paid by the advertiser. The size of the payout will likely depend on the number of views of a TV show and movie.

According to The New York Times A new tariff should be expected in the last three months of 2022. It is currently unknown what he will do after leaving office. At the same time, they plan to start the fight against password change.

In a note, Netflix executives mentioned competitors, streaming services HBO and Hulu, which can “support the brand by offering advertising services.” Thus, in the first quarter, HBO increased the number of viewers by 3 million, unlike Netflix.