The Blue Bird of Twitter will soon go down in history, according to Elon Musk’s announcement of a logo change for the microblogging site. The executive wants to distance himself from the company’s past image, so he “sacrifices” the birds. The new logo will be an X; link to Twitter’s business name, X Corp.

“Soon we will say goodbye to the Twitter brand and gradually to all the birds”Musk wrote in his tweet. The leader then posted a picture of a flashing X and confirmed it in an audio chat from Twitter broken down that the logo will be changed, something he says “It should have been done a long time ago”.

pic.twitter.com/IwcbqMnQtA

— Elon Musk (@elonmusk) July 23, 2023

A few hours later, Musk made it official it’s called super app “X” (WeChat style) and X.com already redirects to Twitter.

Goodbye to the blue bird of Twitter

Few modern logos in technology have been as iconic. The current bird of Twitter arrived in its original form in 2010. It was named Larry, or Larry T. Bird, after the American basketball legend. Twitter co-founder Biz Stone is from Boston and a huge fan of the Boston Celtics. The idea was that the bird sounds represented the tweets of the time: quick and short.

Larry changed in 2012 when Martin Grasser redesigned the logo to a simpler, cleaner and more direct format. The light blue color has also been changed to a darker shade to make it more attractive against the white website. Taking inspiration from a hummingbird, Grasser superimposed 15 different circles on top of his drawing to create the image.

It was obviously not the first, and in the picture you can see the changes at each time.

Despite the fact that the website Twitter still claims that its logo “it is the most recognized asset” company and why company “it protects him a lot”, Twitter’s bluebird has its days numbered. Some analysts have already said this after the purchase by Musk “Not even the mother who gave birth to her would recognize her..

Another thing will be if it will be for the better… As soon as microblogging sites got their hands on it, users fled their first choices en masse, and so did advertisers. Twitter’s ad revenue is down 50%, and the social network is still in the red. Hate speech, trolling, and the lack of the “democracy” that Musk bragged about when he took office continued to thrive, while the strategy with Twitter Blue (one of the main monetization features of the platform) was messy and also not working. About 70 percent of their employees have been laid off or resigned, meaning a loss of talent.

And while rivals continue to grow. One of them is the Mastodon, which, without being a direct replacement thanks to its peculiarities, welcomed a large part of the wayward and another much more dangerous for Twitter It’s called Threads, the name of a new social network launched by Meta that reached 100 million users in just 10 days. We don’t believe the solution is to sacrifice Twitter’s bluebird to anonymous “X”, but he who pays rules.