Contextual advertising on the Internet is an ideal way for seller and buyer to interact. This ad unobtrusively promotes the product. To “inform” the search engine about the need to purchase a product or service, to see it almost immediately on the screen: “order from our company”.

The main task when setting up contextual advertising is to find such key queries and write such ad copy that can attract the maximum number of potential buyers to the site with minimum cost.

However, it is quite difficult for a beginner to immediately achieve the desired result without spending money first. It requires knowledge of the fundamentals of advertising systems and mastery of analytical tools.

Detailed instructions for setting up contextual advertising can be found at www.adwservice.com.ua/poshagovaya-instruktsiya-po-nastroyke-google-ads. And in this article, we will tell you what should be the focus of those who take the first steps in Google Ads setup.

Key points when setting up contextual advertising

There are many Google AdWords tutorials online for beginners and professionals alike. An inexperienced user can drown in this flow of information, so we have collected the most important points that will help reduce costs and increase the effectiveness of the advertising campaign:

• Choose the right search phrases to show your ads and don’t forget your negative keyword lists. Common phrases and high-frequency queries can be a source of untargeted traffic you’re wasting.
• Don’t forget to set up geotargeting. Restricting your ad serving space can significantly save your ad budget.
• If your product’s consumers can be segmented based on strong demographics (like women’s or children’s products), be sure to specify that in settings.
• Make an ad schedule. Depending on the characteristics of your business, for example, disable ads for shop or office closure hours, or show them only during peak demand for the product.
• Set a spending limit for each ad. If these limits are not determined, the budget allocated for advertising can be spent instantly.

All listed Google ads settings can be changed at any time. We also recommend that you do this some time after starting the campaign.

When the accumulated statistics are sufficient for the initial assessment, analyze the information, adjust the advertising parameters and turn off the unscrupulous sources from which the ads were called.