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The American telecommunications company Verizon is permanently shutting down BlueJeans, a communication platform primarily focused on video calls. About three years after Verizon acquired communications platform BlueJeans, the
The American telecommunications company Verizon is permanently shutting down BlueJeans, a communication platform primarily focused on video calls.
About three years after Verizon acquired communications platform BlueJeans, the company is throwing in the denim towel. The video calling service will be phased out over the coming months.
The Covid-19 lockdowns and work-from-home boom that dominated the world in spring 2020 also boosted platforms focused on video conferencing. Verizon jumped on the bandwagon and bought BlueJeans for nearly $500 million. The app is (for now) mainly B2B.
However, almost three years later it is over. Verizon doesn’t even offer BlueJeans for sale, but will phase out the service in the coming months. Verizon announced the news to BlueJeans customers in an e-mail that also reached the editors of 9to5Google.
A first phase is the retirement of the free version of BlueJeans and BlueJeans Basic on August 31st. Until then, users can continue to do their thing with the app. Anyone who has saved recordings in the system can easily download them before this period expires, after which all data will be destroyed.
In principle, other subscribers can continue to use their version of BlueJeans until at least the end of this year. It is unclear whether this also applies to the relatively new BlueJeans Studio. For the time being, there are no signs of an impending release on the platform’s website.
The reason for Verizon’s decision is not far to seek. Video meeting platforms experienced an unprecedented boom during the lockdowns, but now almost everything is back to normal in this area. Hybrid working is still an issue, but many companies are seeing their employees returning to the office.
Companies that still rely on video calling, in some cases, are also more likely to use the likes of Microsoft Teams, Zoom, and even Google Meet. Zoom has become almost synonymous with video calling meetings (although the company doesn’t always advertise its platform well). This competition eventually became too big for a lesser-known platform like BlueJeans.
Source: IT Daily
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