A few days ago we told you that the price of the PS5 has dropped in some markets and I have also managed to confirm that Sony has launched a sales campaign in certain countries such as the UK where the price of the console has dropped significantly. In general, it was something very curious, because we ended up going from one extreme to the other in a very short time, that is, from how the price of the said console went up, to very significant discounts.

It’s clear that this wasn’t a coincidence, Sony made the PS5 price drop because it was aware that interest was starting to wane and needed to recapture consumer attention. That strategy has worked for him in many markets, according to Sony chief operating officer Hiroki Totoki, who said the sales campaign was well received in the United States, that sales remained strong in Asia, and that Europe also responded well.

However, not everything has been rosy in UK PS5 sales were weak and the results did not meet the targets from a Japanese company, even after discount events. All in all, looking at what we’ve done this year, Sony’s console has been doing well in this market ever since it accounted for 47% of total consoles sold in the United Kingdom.

In general, PS5 sales continue to grow, and the year-on-year results clearly confirm this. According to Sony, its console sold a total of 3.3 million units during the first quarter of the year, representing year-on-year increase (compared to the same quarter of the previous year) by 38%.

It is also confirmed that various price reduction actions are helping Sony achieve its target sell 25 million units in the fiscal year, although this is a very ambitious goal and it is not clear whether it will actually be achieved. Maybe launch ps5 slim The key in this sense is the new model, which will be cheaper and possibly smaller than the original, and which will theoretically reach the market before the end of 2023.

We must not forget that this is ultimately normal As time goes on, interest in consoles declines and sales decline.. When this happens, temporary discount promotions are activated, new revisions arrive, and eventually permanent price reductions are applied.