Apple, valued at $297.5 billion, trails leader Amazon by just $2 billion, The second most valuable brand in the world. It is the brand that ushered in the era of personal computers with the Apple 2 it launched in 1977, became the leader of the smartphone world with the iPhone revolution in 2007, and took the smartwatch business to a whole new level with the Apple Watch in 2011.

In addition MacBooks, iPads, AirPods and we can count many products that have become a milestone in the field of technology. Especially during the leadership of Steve Jobs, Apple showed a great advance. Because in his view technology should be useful for human life, easy to use and easy to access.

So did it happen? Technically Yes. Apple products have a structure that can provide great benefits in everyday life. Another advantage is that it is simple to use, but is it easily accessible? Although it is financially difficult in our country, the answer to this question in many countries of the world is yes.

A very popular and loved brand. So, has everything always been rosy? Of course not. In the history of any great company there are both failures and successes. Apple also has products that are not liked, held, or held in this way.

While the 1990s was a fast-paced period in mobile technologies, the real battle during that period was between consoles. Nintendo And SEGA as the market dusts off, the old whale Atari attempts new attacks; sony, Play station and this race, of course, was beneficial to game enthusiasts.

During the same period, Apple, which was making great strides in personal computers, also decided to join the console race. And maybe he made one of the 2-3 biggest mistakes that can be made since its inception. Bandai Pippin The console, which was released under the name, had many technological innovations. However, the shortcomings were also incredible.

This is the story of giant Apple’s massive failure. Welcome to those who can’t hold on.