Spotify has a lot of content, the most diverse content, whether we’re talking about music or podcasts. Variety in a service of this type is key to attracting as many users as possible, so unless you’re a niche service like Apple Music Classical, as a manager you’ll ensure that any type of audio that might interest you. potential users, is available in your catalog.

I speak so generally about audio recordings because for some time now content has become popular, which is simply noise. Of course, we are not talking about just any noise, no, I am referring to specific types of noise that, according to various theories (some more reliable and others falling directly into pseudoscience), have the most diverse effects on humans. .. All yes, positive (of course it wouldn’t make sense to purposely listen to the type of noise designed to give you a headache… and no, let’s not get into discussions about certain genres of music, I see you coming).

In this context, one of the most common exponents is the so-called white noise, a type of sound in which all frequencies of the audible spectrum (from 20 hertz to 20 kilohertz) are reproduced with equal intensity. It has become popular because, under certain conditions, it can help you fall asleep and, according to some testimonies, also relax you after a tense situation. As a result, Spotify’s catalog has been filled with podcasts that are nothing more than several hours of white noise.

Have you fallen asleep against the wall because you’re listening to white noise on Spotify? We’ll never know.

However, the company doesn’t seem to like this. So according to what we can read in PC Mag, Spotify considered removing white noise podcasts from its catalog. Because? Well, because of the large number of reproductions that some of them get, the author can get up to $18,000 a month. These internal calculations confirm that the company could save $38 million annually if it removed this type of content.

According to the company’s own data in the said publication during 2023 views of white noise podcasts reached a total of about three million hours per day, hours of reproduction, which are of course paid to the creators of said recordings. It is of course true that this represents an expense for Spotify, but it would also be necessary to know what revenue it generates, either through advertising reproduction or any subscriptions that occur as a result of the platform having said content.

I will share it with you as a personal experiment I wrote this message listening to white noise. Of course, I didn’t opt ​​for a Spotify podcast, but an Apple Music playlist, which is much more varied (yes, the variety of sounds within the white noise is a delight for the senses…).

Yes, I read, yes, that under certain circumstances, white noise can serve to mask the sound of snoring, and I think how different my relationships might have been had I known then. For that reason alone, Spotify, don’t remove white noise from your catalog. It is possible that, without knowing it, you contribute in a decisive way to the stability of many couples.